Posts by Steven Thomas Kent
10 Minutes With LaFleur Web Developer Stuart Pearman
Stuart Pearman entered the world of web development while he was getting his undergraduate degree in media and information at Michigan State University. He started developing as a way to make his own tools and enhance his designs, but before long, he found that he loved web development for its own sake. After graduating with…
Read More10 Minutes With LaFleur Senior Strategist Dale Engelbert
Dale Engelbert got her start in the wine industry as a wine-growing expert before she transitioned into healthcare marketing, where she worked in marketing communications and product development. From there, she made a connection with Chip LaFleur and joined the LaFleur team in 2019 as our senior strategist. Dale’s diverse range of experiences, which include…
Read MoreSEOoops! 8 Common SEO Myths, Debunked
Search engine optimization (SEO) might be the most misunderstood aspect of digital marketing. On the one hand, many clients think of it almost like voodoo — they want to hire an agency that will boost their search engine rankings. They don’t know how that happens, and they don’t really care to know. They just want…
Read MoreLaFleur Marketing Announces Initiative to Help West Michigan
LaFleur, a Grand Rapids-based digital marketing agency, announced today its first annual non-profit website initiative. Through this initiative, LaFleur will build a new website for a West Michigan non-profit organization at no cost to the non-profit organization. The non-profit website initiative is part of the agency’s robust and expanding community engagement program. Since LaFleur’s inception…
Read MoreDigital Marketing From A to Z: A Dictionary by LaFleur
The digital marketing world can seem like a steaming, impenetrable jungle of jargon if you’re new to the game (and sometimes even if you’re not). Fear not, because we’re about to throw you a machete. We’ve put together a comprehensive glossary of digital marketing terms, explained in plain English. Bookmark this page and return whenever…
Read MoreThe LaFleur Team Works With Thrive to Provide Video Content and Website Help
When the LaFleur team volunteers, we’re not afraid to get our hands dirty. Sometimes, though, we manage to link up with an organization that needs our primary (nerdy) skillset. Such was the case with Thrive, a refugee support program based in our hometown of Grand Rapids, Michigan. Refugees Need Help Now More Than Ever Right…
Read MoreDigital Marketing Ethics: The Depravity of Selling Email Lists
Imagine you make a new professional contact — perhaps a potential friend, even — at a conference. After a long and stimulating chat with them, you give them your business card and write your personal phone number on the back so you can keep in touch. A couple days later, you get a late-night phone…
Read MoreHeads Up! 4 Ways to Write Great Headlines for Your Legal Blog
We’ve probably all done it at some point (I’ll fess up, at least). I’m talking about sharing an article on social media without reading the entire piece — or maybe without even clicking through and reading any of it at all. And while sharing an article you haven’t even read might seem like a straightforward…
Read More10 Minutes With LaFleur Project Manager Becky Zobl
Becky Zobl joined the LaFleur team in mid-2018 as a project and account manager. A West Michigan native and graduate of the communications program at Grand Valley State University, Becky journeyed to Los Angeles and worked in the fashion industry after college. She then spent time at a law firm in Chicago before coming full…
Read MoreIs Influencer Marketing Helpful for Law Firms?
In the digital marketing world, “influencer marketing” has become an almost inescapable buzz word over the last few years. If you’re familiar with the term at all, it probably conjures up images of twentysomething lifestyle gurus posing on Instagram with beauty products or bottled smoothies made from whatever counts as a superfood this week. Like…
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