Posts by Steven Thomas Kent

10 Minutes With LaFleur Content Specialist Amy Hinman

LaFleur Content Specialist Amy Hinman

Amy Hinman joined the LaFleur team in January 2019 as a full-time content specialist. Before coming to LaFleur, she studied writing and Spanish at Grand Valley State University and then worked at various companies doing in-house design and marketing communications. Amy is a published short story writer, poet, and essayist, and she loves the written…

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10 Minutes With LaFleur Web Developer Stuart Pearman

developer Stuart Pearman

Stuart Pearman entered the world of web development while he was getting his undergraduate degree in media and information at Michigan State University. He started developing as a way to make his own tools and enhance his designs, but before long, he found that he loved web development for its own sake. After graduating with…

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10 Minutes With LaFleur Senior Strategist Dale Engelbert

DaleEngelbert-prof

Dale Engelbert got her start in the wine industry as a wine-growing expert before she transitioned into healthcare marketing, where she worked in marketing communications and product development. From there, she made a connection with Chip LaFleur and joined the LaFleur team in 2019 as our senior strategist. Dale’s diverse range of experiences, which include…

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SEOoops! 8 Common SEO Myths, Debunked 

seo myths

Search engine optimization (SEO) might be the most misunderstood aspect of digital marketing. On the one hand, many clients think of it almost like voodoo — they want to hire an agency that will boost their search engine rankings. They don’t know how that happens, and they don’t really care to know. They just want…

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LaFleur Marketing Announces Initiative to Help West Michigan

team-collage

LaFleur, a Grand Rapids-based digital marketing agency, announced today its first annual non-profit website initiative. Through this initiative, LaFleur will build a new website for a West Michigan non-profit organization at no cost to the non-profit organization. The non-profit website initiative is part of the agency’s robust and expanding community engagement program. Since LaFleur’s inception…

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Digital Marketing From A to Z: A Dictionary by LaFleur

Digital Marketing Glossary

The digital marketing world can seem like a steaming, impenetrable jungle of jargon if you’re new to the game (and sometimes even if you’re not). Fear not, because we’re about to throw you a machete. We’ve put together a comprehensive glossary of digital marketing terms, explained in plain English. Bookmark this page and return whenever…

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