Posts by Sowmya Padigi

Roll With the Changes: A Guide to Keeping Up With Google Display Ads

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The Google Display Network reaches 90% of internet users worldwide and displays advertisements across millions of websites, news pages, blogs, and Google-owned sites like Gmail and YouTube. Display ads can help you promote your business whenever potential customers are browsing online, watching YouTube videos, checking Gmail, or using mobile devices and apps. People often misunderstand…

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Our Favorite Tools and Platforms for Conducting Winning Keyword Research

Keyword Research

Pay-per-click (PPC) advertising keyword research is a critical part of building successful, cost-effective campaigns. When conducting this research, it can help to try to think like your potential lead or client to gain personal insight into the process, but that’s just one aspect of building efficient and targeted keyword lists. More often than not, good…

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Creating and Optimizing an Effective PPC Campaign for Law Firms

Paid Digital Advertising

Paid digital advertising, or pay-per-click (PPC), for the legal industry can be difficult. Prior to joining LaFleur, I worked with Google creating and managing AdWords campaigns for six years, but I had never worked with legal clients. However, as most of our clients at LaFleur are law firms, I had to learn to optimize campaigns…

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