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digital marketing funnel

Today, brand advocacy is more important than ever. Reviews, peer referrals, and testimonials consistently rank among the most influential decision-making tools for consumers. We ask friends and families for suggestions for anything from doctors and lawyers to coffee brands and backpacks. Capitalizing on this word-of-mouth network can increase your company’s client base. But how can…

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digital marketing funnel

In part one of our Building Your Marketing Funnel series, we explained how raising brand awareness boosts interest in your company and offerings. Now that your ideal customers know about your business and are becoming leads, it’s time to cultivate the relationship, build trust, and, ultimately, turn them into clients. In the marketing world, we…

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how to build a good website

Creating a thriving business in today’s day and age depends on having a successful web presence — the key word being “successful.” It’s not enough to throw together a website and assume it will work the way you want it to. Many clients come to us with misconceptions about website builds, in some cases because…

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Digital Marketing Plan

Is your current digital marketing plan not producing the results you expected, or did you fail to set expectations in the first place? To lay a foundation that establishes a clear direction for your business, you need a marketing plan that includes goals, strategies, tactics, key performance indicators, and proven evaluation techniques. Regardless of your…

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steven thomas kent

Steven Kent joined LaFleur in 2015 as a content strategist and was promoted to content marketing director in 2019. He works with a passion for illuminating issues through exceptional content. Steven oversees content creation and strategy for a wide range of clients, and he also hosts and produces the LaFleur podcast, Legal Marketing Radio. As…

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How to Create Brand Awareness

As a consumer, you’re often bombarded with choices for every service and product you could possibly want or need. As a business, you have to develop ways to make those services and products stand out. Attracting your potential customers’ attention can be challenging, which is why having a great brand awareness strategy is so essential.…

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legal marketing strategy, law firm marketing plan, legal digital marketing

Most law firms already have a website that features information about their firm and practice areas. But not all of them are optimized for conversions and search. Your website needs to be functional and easy to find, and it also needs to give potential clients an accurate representation of your firm. Think your website passes…

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digital marketing strategy

You spent countless hours developing your marketing plan, but now it’s not working out as you expected. Don’t waste your efforts by scrapping the whole plan and starting over, or worse, giving up. Instead, take time to evaluate what’s working, what’s not, and what needs to be adjusted. Here, the team at LaFleur explains how…

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