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Video Marketing for Small Business

Video is an essential part of your digital marketing plan. It increases conversions, builds brand awareness, boosts social media engagement, and can help you connect with your customers and clients anytime and anywhere. However, some small businesses are hesitant to incorporate video marketing into their efforts, often due to concerns over high costs and middling…

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bankruptcy and coronavirus

Just a month ago, consumer confidence in the economy was relatively high, and people were living their normal lives. Now, we’re living in an age of immense uncertainty and constant market volatility, and many people are facing significant lost income. According to Professor Ed Altman of NYU, the likelihood of high-yield businesses filing for bankruptcy…

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remote workplace checklist

While the coronavirus has increased interest in remote working, it was a growing trend even before COVID-19. Today’s top talent increasingly wants to be able to work from anywhere and on any device, since it can boost their productivity and encourage a better work-life balance. If your law firm or business is about to implement…

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business development and coronavirus

Now that COVID-19, also known as the coronavirus, has gained a foothold in the United States, you’re probably discussing your business continuity plan. This plan likely includes telecommuting options, office disinfection, and other contingencies. However, as numerous trade shows and conferences get postponed or canceled, it’s also time to consider new ways to build and…

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marketing compliance audit

H.G. Wells notoriously said advertising is “legalized lying.” Wells obviously never worked in a regulated industry like law, healthcare, or finance, where a misstatement or exaggeration can lead to unwanted regulatory scrutiny and fines or other punishments. Unfortunately, too many marketing agencies don’t understand or respect how serious the regulatory environment is for these industries.  At LaFleur, we’ve worked with regulated industry marketing since our inception. In this article, we…

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law firm seasonal business

Many law firms experience slow seasons and learn how to plan their business around them. However, they sometimes forget to adjust their marketing strategies to match. If your marketing tactics and budget don’t align with the cyclical nature of your practice, you may be wasting time and resources. At LaFleur, we know you need different…

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Every business wants more leads. According to the 2018 State of Inbound survey, 69% of businesses consider converting leads into customers as a top priority. Further, 56% of North American businesses want to improve the efficiency of their sales and marketing funnels. However, 61% of those surveyed noted that generating traffic and leads are one…

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Healthcare Blog

Today’s healthcare users must navigate an increasingly complex ecosystem. However, many of them lack the skills and knowledge they need to make educated decisions about their care and insurance options. It’s no surprise that many of them head to our favorite resource for answers: the internet. In 2013, 72% of internet users searched the web…

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Legal Marketing

Full disclosure: I can’t stand most children’s television. However, if you have a kid, it’s inevitable. After nearly seven years of parenting, I’ve gotten my fill. Thankfully, I think my era of PJ Masks, The Lion Guard, and Paw Patrol is coming to a blissful end as he’s now reached the age of Pokémon cards…

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