Posts by Leigh Ebrom

LaFleur Teams With KaBOOM! to Help Build New Park in Grand Rapids

Kaboom Volunteer Day

As part of our community outreach initiative, LaFleur recently partnered with KaBOOM! and a group of community volunteers to rebuild a park and playground on the site of an historic school in Grand Rapids, Michigan. Within 48 hours, the team cleared the land, constructed a modern playground, and welcomed community members to the new park.…

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Influence Your Potential Clients’ Decisions Through Strategic Digital Marketing

Digital Marketing Legal Website

Your Clients Use the Internet to Make Decisions Legal prospects are increasingly reliant on the internet for information about law firms and legal services, which means your potential clients are already researching you online. But simply publishing a website isn’t enough to engage today’s more sophisticated audiences. You need a robust, multi-platform marketing strategy that…

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Help Yourself! Where Customer Service and Digital Marketing Overlap

Customer Service

Nothing can replace human interaction, especially when someone has questions about serious legal or medical issues. However, digital marketing and customer service functions frequently intersect, and collaboration between these two functions can boost your lead generation, improve your clients’ experiences, and encourage retention. Whether you have a massive customer service department, or your legal assistant…

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Tyson’s Place: How Building a Better Website Helps Everyone

Tyson's Place LaFleur Marketing Volunteer

At LaFleur Marketing, we love our furry family members. It’s not uncommon to find a dog or two or three at the office. Because we understand the deep connection between animals and people, we were honored to work with Tyson’s Place, a Michigan animal rescue organization. Together, we developed a new and improved website for…

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How to Write Great Legal Content

legal content

Writing Great Legal Content That Drives Prime Leads Lawyers are constantly writing documents, briefs, and memos, so they’re familiar with writing great content for the legal sphere. Yet, while you might be a skilled legal writer, marketing content requires a different set of skills. Keep reading to learn how you can improve your website content…

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5 Common Marketing Mistakes and How to Correct Them

Five Common Marketing Mistakes

Without a solid marketing strategy, it’s easy to make mistakes. Unfortunately, many law firms don’t know how to identify and correct their errors. Before you spend another penny of your marketing budget, take some time to reassess your tactics. 1. You Lack a Comprehensive Marketing Strategy Without a strong marketing strategy, it’s easy to waste…

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What Is Native Advertising and How Does It Work?

native advertising

While browsing your favorite website, you might encounter promoted or sponsored content. If you weren’t looking carefully, you probably couldn’t differentiate it from the site’s editorial content because the ads matched the site’s fit, feel, and messaging. This is native advertising. In the right hands, native advertising can enrich a reader’s experience and increase brand…

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