Posts by David VandeWaa

How and Why to Promote Diversity and Inclusion in Your Workplace

diversity and inclusion

The Benefits of Diversity and Inclusion at Work We have a truly incredible group of intelligent, talented, and creative individuals at LaFleur. You may have a similarly outstanding team at your business. But even the most qualified and exceptional people can’t realize their full potential if they are working in a sub-optimal environment. And diverse,…

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4 Problems of Multi-Vendor Marketing — And Their Solutions

Multiple Vendor Marketing

Get the Best Provider and Best Price for Each Marketing Service Distributing your marketing efforts across providers seems appealing at first. Maybe one agency has the best price for web development, while another has the best content marketing services. By shopping around, you can get the best deal and the best services! Unfortunately, digital marketing…

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Is a Bad Google Business Listing Costing You Good Clients?

Google Business Listings

The Value of Having a Local Google My Business Listing Google has over 90% of global market share for search engine volume, so if you’re going to spend time on one local listing, make sure it’s Google My Business. It’s free, and you’re going to increase your online visibility exponentially by having it optimized. Creating…

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Engagement Can Improve Email Marketing Performance — Here’s How

Engagement Can Improve Email Marketing Performance — Here’s How

Email Marketing Means Sending as Many Emails as Possible, Right? Absolutely not.  Best practices change quickly in the digital marketing world, and sending emails to more contacts to cast the widest net possible is an outdated and ineffective strategy. Just a few years ago, spamming people’s email was the go-to tactic. If you indiscriminately sent an email to 1,000 people and 5%…

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Two Crucial Reasons to Keep Your WordPress Site Updated

Keep Wordpress Website Updated

If You Have a Website, There’s a Good Chance It’s a WordPress Site WordPress is the most popular content management system (CMS) out there. It is used by over 25% of websites across the globe and an even higher percentage of websites in the United States. To put that a different way, every month:  23.6 billion WordPress pages are viewed (by…

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How (and Why) to Take Great Photos for Your Law Firm

Lafleur Blog - Camera - Main Photo

So, Everyone’s a Photographer Now? As someone who used to develop my own 35mm photos shot with a Minolta SRT 101, it would be easy to gripe — at great length — about the demise of the art of photography since the advent of digital cameras.  But, that rant would ultimately be misguided. Camera phones, filters, apps, auto-corrections,…

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