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work and coronavirus

Note: This is a long-form version of an article that also appeared in the Grand Rapids’ Chamber of Commerce’s website. On March 11, LaFleur decided to pack up our laptops, monitors, and our desk bobbleheads (at least some of them), and transition to remote work. Like nearly every organization in the world, we began a journey towards our “new normal.” We had to adapt to keep the business thriving and profitable,…

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Black Lives Matter: How LaFleur Is Taking a Stand

Over the past few weeks, our country and city have been processing profound grief. One of those stages of grief is always anger, and I’m angry about our broken institutions that perpetuate racial inequality and ignore implicit bias. Our systems and approach toward governance and policing need to change. While I don’t support property damage…

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social media

Many attorneys, firm managers, and owners cannot commit the necessary time to work with their firm’s social media platforms despite being aware of their importance, resulting in something of a Catch-22. These individuals know it is important to build a community through their social media presence. Some even understand the importance of aligning their content…

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Military Appreciation Month: The Green Beret Foundation

Military Appreciation Month gives us a chance to celebrate our service members and the fine work that they do for our wonderful country. During election years such as this, politicians attempt to use the military and the threats to our nation to their electoral advantage, but our service members deserve our respect and support, regardless…

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Freelancer to Market Your Firm

Freelancers offer a lot of attractive options – they work cheap, offer their attention, and say they “know” your firm. So why not hire a freelancer at half the price? Here’s why. In most instances, freelancers are unable to represent your law firm successfully because of serious professional limitations. Digital marketing is a holistic enterprise,…

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Rural Digital Marketing

Identifying the Problems People in cities all across this great country are searching for things. They are searching online, using desktop computers, laptops, tablets, and smartphones.  These are simple facts that have been beaten over the heads of business owners for several years now. But let’s change just a few key words and see where we end up. People…

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google partner legal marketing agency

At LaFleur , we love our clients. In fact, we often care about our clients too much, resulting in projects that run into the red and translate to unbilled hours. When asked what to do in these circumstances, our CEO Chip LaFleur asks, “Is it in the client’s best interest? If it is, we need…

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