Posts by Amy Hinman

Don’t Settle for Lackluster Digital Marketing

Digital Marketing Strategy

Too often, we see businesses try to cobble together their digital marketing efforts and expect strong returns across the board. While we understand why many companies are reluctant to invest fully in a holistic digital marketing strategy, half-measures involve substantial risks that could hurt your brand and your bottom line in the long run. In…

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Why Workplace Diversity and Inclusion Matters

Diversity and Inclusion

Everyone deserves to feel safe and welcome at work. This is the essence of diversity and inclusion — crafting intentional work cultures and policies that ensure everyone, no matter their background or lived experience, can come to work and feel safe to be their full, authentic selves. At LaFleur, we’re deeply committed to meaningful diversity…

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Should I Pay for Search Engine Optimization? And How Much?

should i pay for SEO

If you browse our list of digital marketing services here at LaFleur, you might notice that we don’t list search engine optimization (SEO) as one of them. Why don’t we offer SEO services when so many digital marketing agencies do? Well, the answer is that we do offer SEO services — they’re just wrapped throughout…

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6 Steps to Better Video Marketing

Video Marketing, Video Content, Video Marketing Best Practices

If you want to take your digital marketing efforts to the next level, you should incorporate video elements across all your digital properties, including your website, paid advertising landing pages, social media platforms, and email campaigns. Because videos can put a face, a voice, and a presence to your company’s name, they can personalize your…

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