process

CLEAR marketing®.
Clear results.

LaFleur’s five-step framework simplifies marketing. First, we Create your strategy. Then, we Launch your plan, Expand your brand’s reach, Amplify your return, and Refine it all with data insights.

Whether you need to build a strategic foundation or create and optimize your content and ads, LaFleur’s marketing framework is CLEAR.

Create marketing strategies


Creating requires fresh ideas, strategic thinking, and collaboration. We typically start with in-depth market research to understand your audience and uncover trends shaping your industry. Using this data, we work with you to refine your business’ narrative and map your clients’ needs, tailoring strategies to your goals and brand. If you’re reading to start creating, let’s set up a 30-minute call to get to know each other.

Launch your plan


Once you have a solid foundation, we can launch your brand. Our industry-focused teams develop tailored brand and content strategies, backed by comprehensive keyword and competitor analysis. With a compelling narrative and deep market insights, we create websites and profiles that serve as key touch points with your audience. Contact us if you’re interested in learning more.

Expand
your message


Expanding your message is about connecting your brand values to audience priorities. We’ll work with you to create content that shares your industry knowledge and builds meaningful relationships with your audience. We also meet audiences where they are, digging into your audience demographics, creating content in various formats, and distributing information across multiple channels to expand your brand’s reach. Start building today.

Amplify your reach


Boost your brand and broaden your market base with paid advertising, email campaigns, and targeted marketing. We look at your customer journeys, analyze data, and iterate on high-performing campaigns. This means focusing on what’s resonating, creating momentum for your services, and ensuring you get ROI. Let’s talk about how we can boost your brand and amplify your reach.

Refine
your approach


Refinement of strategies is flexibility in motion. Ads require ongoing optimization, messaging calls for continual refinement, and leads demand careful nurturing. Built-in optimization lets us maximize marketing ROI responsively.

Human-centered, growth-insights marketing

Rather than an ad hoc approach, we curate tactics and use a data-first approach to connect with your audience and move you toward your goals.

Develop and launch your brand

Stand out and connect with your audience. 
With research and strategy, like keyword and competitive analysis, we can lay the groundwork for your brand. Our data-informed strategies, storytelling, and design bring your brand to life.

Associated services

— Brand guidelines
— Brand identity
— Brand strategy
— Collateral package
— Competitive analysis
— Content creation

— Content strategy
— Logo design
— Messaging development
— Narrative mapping
— SEO and keyword analysis
— Target audience identification

110% increase in engagement

Branding
Art direction / Competitive analysis / Content creation

Launch new services or products

Validate demand, convert, and scale. Our go-to-market strategies introduce your service or product and build a lasting foundation. Find success with market research, targeted ad campaigns, multi-channel promotion, continual data analysis, and more.

Associated services

— Competitive analysis
— Content creation
— Content strategy
— Data analysis and reporting
— Email strategy
— Landing page optimization

— Lead generation campaigns
— Market research
— Print design
— Social media strategy
— Target audience identification
— Video and audio production

LaFleur Marketing is thorough, strategic, detailed oriented, and fun! When I need a marketing and content company in my future, I will definitely reach out to LaFleur first.”

— Kathy Farmer, Bay Health Development / Canopy Health

Find, nurture, and reengage leads

Thrive at every stage of the customer journey. We’ll guide you through the steps of a lead lifecycle with value propositions that connect with your target audience, personalized content, conversion-optimized landing pages, and performance tracking.

Associated services

— A/B testing
— Content creation
— Conversion-optimized landing pages
— Data analysis and optimization
— Design
— Digital ad strategy

— Email campaigns
— PPC campaigns
— SEO and keyword analysis
— Social media strategy
— Target audience identification
— Video and audio production

126% increase in conversions

Lead generation
Creative strategy / Digital advertising / Keyword analysis

Broaden your reach

Increase your customer base. Reach new audiences or more of your existing target markets with content strategy, PPC and digital advertising, and workshops focused on client needs. Plus, data insights and analysis ensure ongoing optimization.

Associated services

— Competitive analysis
— Content creation
— Content strategy
— Data analysis and optimization
— Digital ads

— PPC campaigns
— SEO and keyword analysis
— Social media strategy
— Target audience identification
— Video and audio production

Addy award winner

Awareness and reach
Analytic insight / Content creation / Content strategy

Highlight your expertise

Establish industry presence and position yourself as a trusted expert. We customize thought-leadership strategies to build your personal brand with dedicated teams focused on your industry, content creation, and partnership development.

Associated services

— Content creation
— Content strategy
— Data analysis and reporting
— Partnership development

— Personal branding strategy
— SEO and keyword analysis
— Social media strategy
— Video and audio production

Ongoing campaign

Thought leadership
Art direction / Content creation / Video and audio

Develop your website

Build a scalable foundation for your business. Your website is the hub for all of your marketing efforts. With content strategy, SEO services, branding, UX/UI-focused design, and ongoing development support, we create websites that instill trust and drive growth.

Associated services

— Art direction
— Brand strategy
— Content creation
— Content strategy
— Design
— Mobile optimization

— Narrative mapping
— Ongoing maintenance
— SEO and keyword analysis
— Testing and QA
— UX
— Video and audio production

75% reduction in hosting costs

Web development
Art direction / Content creation / Creative strategy