Building a more inclusive, diverse workplace and community.
Diverse voices make us better digital marketers.
Diversity fuels creativity, plain and simple. If you work with a team that shares the same perspectives, experiences, and cultural touchpoints, you’re going to miss a lot of brilliant ideas.
However, to create truly inclusive marketing campaigns, which reflect the communities around us and speak directly to them, you need to foster welcoming, inclusive spaces.
For these reasons and many more, LaFleur takes a conscientious approach to diversity and inclusion.
diverse teams outperform non-diverse teams by 35% according to a report published by McKinsey & Company.
This report was created using data from 366 public companies across Latin America, the United States, Canada, and the UK.
People approaching problems from unique backgrounds will find novel solutions.
Our core values embrace diversity and foster inclusion.
LaFleur’s core values include investing in what matters, valuing relationships, and acting in good faith. Our diversity and inclusion goals align closely with these tenets.
Creating a welcoming environment for all
Listening to everyone’s voices
Ensuring equal opportunities
Being a voice for diversity and inclusion in our community
LaFleur’s approach to diversity and inclusion
It’s easy to talk about diversity and inclusion. It’s a lot harder to live it. While we recognize that we’re all on a journey that involves perpetual listening and learning, we know that this journey must also include action.
LaFleur actively works to build a more equitable and welcoming work environment. Here are some (but not all) of the ways we embrace diversity.